Born in 1994 to an English father and a Franco-Vietnamese mother, Kelly Kilby grew up in the south of France. After her studies, which took her to London, Bangkok, and Paris, she entered a luxury fashion house in Paris as a marketing and development product manager.

In January 2022, Kelly Kilby challenged the codes of children's fashion with bold pieces by creating her own eponymous brand— an eco-futuristic, high-end, and genderless brand.

With a keen eye for refined materials, colors, and details, The Kids Designer envisions a wardrobe with a dandy-rock allure that is timeless and remarkable—a hybrid aesthetic that combines a neo-bourgeois style with the contemporaneity of multiple cultures, with an edgy touch.